TECHNICAL STRATEGY & EXECUTION FOR CREATIVE OPERATIONS

Is your DAM system delivering value to your users, is your PIM system enabling your ecommerce team to improve content quality metrics? Ensuring your MarTech solutions are selected and tuned to deliver against your changing business needs is a crucial and collaborative activity for the business and IT.

Over the past 10 years TorreyCC has developed and refined a process and toolkit for quickly aligning business needs to technical requirements, and then narrowing a broad field of potential vendors down to a match.

Speed to market, speed to site, speed to customer - nearly every marketing process is moving faster with each cycle. We have deep experience with the full content lifecylce, or what we call "the content supply chain".

TorreyCC understands the roles of the people involved and the technology requirements behind constant content development. We also have strong process re-engineering skills gleaned from years of working alongside senior six sigma practitioners. If your content operation needs optimization, let's talk.

Digital transformation is not an IT project,
it is a business endeavor. As IT leaders we have helped lead digital transformation projects across marketing and creative operations for over 10 years. ​

Starting with a clear understanding of your marketing strategy, and then analyzing your operational processes and supporting technology - TorreyCC can help you determine where, when, and how best to implement change across people, process, and technology.

What do we believe content strategy is? A framework that guides content teams towards best processes for each stage of the content lifecycle, and aligns content with business objectives. It begins with a deep understanding of your customers, products, channels, and existing content and content operations.

From this foundation TorreyCC will develop content and metadata models, taxonomies, optimized processes, customer journeys around content consumption, and finally KPIs and governance plans to measure and continuously improve the strategy over time.

The only part of marketing that has grown faster than the number of new channels is the applications, systems, and vendors that make up todays marketing stack. Is a DAM system at the center, a PIM, an Experience Manager, a CMP, or a WTNAHB (whatever the next acronym happens to be)? How are these applications and systems integrated, and who owns the roadmap towards the horizon?

TorreyCC can be a trusted partner to both your IT and Operations teams, quickly understanding the internal capabilities and defining the gaps with where the business needs to be.

Need to roll out a DAM system upgrade, implement a campaign management workflow, or deploy a new metadata model globally – sometimes an objective and experienced external resource can save time and improve your chances for success.

TorreyCC has led and participated in a wide range of marketing and creative operations projects and programs, from high-energy short turnarounds to carefully orchestrated multi-month engagements – we will improve your results and delivery value.