A worldwide CPG asks how they can save costs and improve efficiency within their global packaging operations. Millions of dollars in licensing were spent on various DAM, Workflow, and Collaboration systems, which supported dozens of different operating models and marketing processes.
Leading a small team from ICP, we first performed a workflow audit of representative markets to identify pain points, opportunities for standardization, and a maturity model for future market assessments. Next, we defined a set of functional requirements for the DAM and Workflow based on this clear definition of the operational processes and needs. Several leading vendors were vetted against these requirements using the vetting process outlined previously.
Our deliverables included a 2 year operational and technical roadmap to consolidate disparate DAM/Workflow/Approval systems, increase operational maturity, and decrease worldwide licensing costs.